Resume

Marketing and Communications Manager

• Mitsubishi Motors Australia - Adelaide, AU
• 2018 to 2019

• Ensured marketing and technical materials complied with automotive industry standards
• Senior contract role overseeing the Australian launch strategy for the new Mitsubishi Triton
• Worked with external agencies on the launch of the 'Nothing can Frighten a Triton' campaign
• Working within a ~$40m budget to deliver international and a locally developed TVCs
• Planned national media, Radio, Press and Digital campaigns
• Managed and worked on Triton TVC with a budget of ~$1m for production

Digital Marketing Manager

• Le Cordon Bleu Australia - Adelaide, AU
• 2017 to 2018

Responsibilities

• Policy and Compliance Management; developing staff and student social media engagement guidelines
• Digital Strategy and Campaign Planning; developing campaigns to promote culinary and higher education courses to domestic and international students.
• Budget Management; managing budgets across digital and social media platforms
• Team Management; growing the digital team and supporting national on-the-ground sales initiatives
• Social Media Management and Strategy; re-focusing social media efforts around positive ROI, brand awareness, brand management and protection and influencer engagement
• Email Marketing Management and Delivery
• Data Analytics and Reporting; regular monitoring of analytics and formal reporting to the corporate board
• Working as part of the international marketing team; aligning global initiatives, building co-operative strategies and knowledge sharing
• Consulting for the Canadian based IT department to improve and develop their in-house international CRM/CMS platform on features, UI/UX and SEO.

Achievements

• Increased leads by 97% YoY
• Built Influencer Marketing Program and engagement contracts
• Recovered significant budget by restructuring and bringing digital ad management in-house
• Project and Campaign Management for new International Learning and Online Institutes
• Implemented new webinar based lead generation programme
• Developed domestic market campaign growth strategies by partnering with local media platforms like Year13 and Nova Entertainment as a risk mitigation strategy against international VISA changes

Digital Sales and Marketing Manager

• Sealink Travel Group - Adelaide, AU
• 2014 to 2017

Responsibilities

• E-Commerce Platform Development
• Team Management - Creative Web Developers
• Email Marketing Growth and Strategy
• CRM Strategy and Management
• Marketing integrations during acquisitions
• Revenue Management Strategies
• Email Marketing Management and Delivery
• Management of 7 figure digital marketing budget
• Oversight for Social Media Management & Monitoring
• Data Analytics and Reporting to Board Level
• Content Marketing and SEO strategy management

Achievements

• Recruited and formed new in-house digital marketing team
• Managed a $1.5m budget across multiple brands and regions
• Grew email marketing database from ~300k to over a million subscribers
• Grew online sales from $14m to over $30 through improved booking system user experience and increased online inventory availability.
• Built major industry partner relationships with CBA, RAA, Virgin Velocity, PayPal, MasterCard
• Developed a national CMS platform to standardise web and ecommerce platforms to support growth through acquisition and integration of over 20 brands.

Web Developer / Digital Marketing

• Self Employed - Melbourne, AU
• 2008 to 2014

• Direct client contract work with focus on digital marketing and web development. Servicing a range of clients including local and regional tourism bodies, hospitality and medical industries by developing websites, iOS applications and social media strategies.
• Often successfully adopting new technologies and agile marketing approaches to get strong ROI from first-mover advantages in the digital space.

Client Relationship Manager

• Smart Solutions Group (Konica Minolta) - Melbourne, AU
• 2002 to 2008

• Smart Solutions, now part of Konica Minolta, specialising in SaaS systems for the creative studio production workflows and management.
• A client stakeholder liaison and business technology integration role with a strong training and project management focus. I worked with international advertising agencies to integrate software solutions that power digital production workflows.
• The largest technology roll-out being for the Brand Agency and Bunnings Warehouse whereby the seamless transition of busy production departments in Melbourne, Perth and Auckland was imperative.

Technology Manager - Creative Department

• Tower Hamlets College - London, UK
• 1997 to 2001

• A large diverse college in the Docklands area of East London.
• My role was overseeing the day to day management and support of the college's creative technology department.